Denmarks Coffee Industry :: essays research papers

Strengths&8226 politics control of coffee commercialise has consumer confidence high&8226Denmark has no restrictions on capital transfers. Denmark adheres to EU rules on the liberation of capital movements. Also Denmark has no foreign exchange restrictions.&8226Political violence is unknown in Denmark&8226 rot is generally unknown in Denmark. &8226After oil, coffee is the most traded and cute commodity in the world.&8226The Scandinavian countries (Finland, Denmark, Norway, Sweden) consume between 8 and 11 kilos per capita, per annum. This is the highest level of coffee consumption in the world.&8226This expansion could strengthen a coffee shop&8217s global presence and also denigrate risk.&8226Danish currency, the Danish Krone (DKK), is pegged to the Euro.Weaknesses&8226Denmark citizens may not acquire a taste for an American coffee, which in turn could lead to diminishing returns.&8226 in that respect are a very few coffee shops based in Denmark, so creating a pioneering image c ould backfire.&8226In the coffee industry, crapulence purpose is a determining factor of the Company&8217s success. The lack of beverage innovation could have a significant adverse affect on performance. &8226Denmark has yet to adopt the Euro, the common currency of the European Union, as its currency.Opportunities&8226 hatful of coffee sales increased in 2003 and showed strength in 2004.&8226 fervent drinks are subject to international influences. These influences are slowly changing drinking patterns in the hot drink market.&8226In 2003 coffee consumption external the home increased to 27% compared to its 2002 mark of 25%.&8226The tea market was in a downward trend in volume sales in 2003.&8226The Denmark hot drinks market is dominated by international players. Sara lee(prenominal) Corp., Kraft Foods and Nestle all gained a dominant position in Denmark&8217s hot drink market by means of skill of already existing well known local companies. They utilized self-coloured count ry loyalty by not changing the name entirely at the same time developing new flavors and brands.&8226Denmark has no restrictions on capital transfers. Denmark adheres to EU rules on the liberation of capital movements. Also Denmark has no foreign exchange restriction.&8226Vesterbro, Copenhagen&8217s former red light district, lends itself to stylish businesses such as coffee shops. Threats&8226Existing competition includes the followingoRicco&8217s Coffee ShopoArt Caf RigaoCaf ZachoBang & JensenoHackenbushoCaf SonjaoAmokka Kaffehauso different cafs&61607Bars&61607Restaurants&61607Fusion Cafs (cafs with areas to shop, do laundry, or another activity)&8226Kaffeplantagen Coffee Bar & Flower Shop&8226Barbarellah Bar, Clothing Store, & inner(a) Decoration&8226Potential government crackdown on hemp marketplace in Christiana (square within Copenhagen) could harm other businesses such as coffee shops&8226 down(p) population growth in Denmark leaves coffee consumption at its fecundation point.