Blue Ocean Strategy in Air Asia Essay Example

Blue Ocean Strategy in Air Asia Essay Example Blue Ocean Strategy in Air Asia Paper Blue Ocean Strategy in Air Asia Paper Literature Review Most of the companies must have a strategy for competing in the markets in which they offer products or services. The strategy will either be implicit or explicit, and the extent to which a company is successful compared with its competitors relies on the creation of competitive advantage through the activities that it performs to design, market, deliver and support its product or service. They develop strategy at an overall company level, within customer sectors and for regions, functions and locations. The process is intended to be an iterative one and one that remains alive and is continuously updated and adjusted to suit the changing competitive and economic landscape. Few companies in the world have managed to survive, let alone prosper, over long periods of time. AirAsia approaches to prevent this occurring and to generate continued growth is to frequently re-assess its strategy so that they build strong businesses in the attractive industries of the future Company overview Air Asia Berhad AirAsia’s leading airline was established with the dream that everyone can fly. Since 2001, the company has swiftly broken travel norms around the globe. It has risen to become the world’s best. With a route network that spans through more than 20 countries. AirAsia continues to pave the way for low-cost aviation through innovative solutions, efficient processes and a passionate approach to business. According to Mr Tony Fernandes, they are in a huge market and they are only 5 yrs old company. Southwest Airlines has 400 planes in a market of 350 million people. AirAsia in a market that’s double, triple that. Because of that AirAsia has a lot of potential to grow, but grow sensibly and grow at the right pace. AirAsia have been aggressive on branding. They also put a lot of money into sports branding such as Manchester United. Many Asian companies don’t value branding as much because they don’t see it in the bottom line straight away. It’s something that even Mr Tony have to explain to his board time and time again, that the fruits of branding are over five years. But he thinks it’s been very key in AirAsia growth and they’ll continue to invest in it. BlueOcean Strategies To compete with Malaysian Airline System (MAS) before the acquisition of MAS shares and regional airline, Air Asia have managed to avoid the red ocean by looking into the factors that industry take for granted and also factors that important to customers. With the Four Actions Framework proposed by Blue Ocean Strategy authors, Air Asia have implemented many strategic moves to ensure they are making Malaysia Airline and regional airline company irrelevant. AirAsia Strategy By referring to the strategies picture we can summarize as below: EliminateThe company have eliminate over the counter booking system. AirAsia also eliminate free Food/Beverage on the plane. This help AirAsia save cost. They also eliminate Seating Class booking system. Reduceâ€Å"luxury† facilities provided by Airport Lounge. No of attendance service on the plane. Reduce the seat quality. Raise Focus on several key destination Increase frequency of flight CreateOnline Booking system Point to point travel sy stem With this strategic move, Air Asia able to focus on factors that really bring value to the customers such as point to point travel system, easy booking system etc. This will help Air Asia to reduce cost and at the same time increase the value to the customers Value Innovation. SWOT Analysis of AirAsia. StrengthsLocally and Internationally Recognized Constant Innovations Keep a Strong Hold on the Industry Successful company Brand is all important WeaknessesDependence on innovation of its products Reports on faulty /delay items Confusion among consumers OpportunitiesOpportunities in the International Market Possibility of product expansion ThreatsUnpredictable Market High level of competition in Asean region A. Strengths 1. Locally and Internationally Recognized AirAsia is undoubtedly become one of the most recognizable brand names in the airline industry in Malaysia. It has engaged in a marketing strategy all of which the Malaysia market has been made aware. The organization also has been successful in creating its name in the international brand. 2. Constant Innovations AirAsia with its first-rate management of its innovation time line is among the key causes following the firm’s accomplishment in creating consistent soaring levels of same store sales. With constant innovation that make the Malaysian people can fly with lower cost. 3. Keep a Strong Hold on the Industry The company is an established name in the Airline industry. It has built a reputation of excellence that new entrants in the industry strive for. With this standard of rigorous marketing strategies AirAsia will continue to exist in the coming years. 4. Successful company The passenger had increased to 14,253,244 in 2009. In Malaysia the favorable brand right now is AirAsia. Sales of its airline ticket had increased in 2009. A sale of its ticket is also very strong, and this represents a huge contribution to income for AirAsia. 5. Brand is all-important AirAsia established and healthy brands. With promoting Manchester United football club has made the world knows who is AirAsia. B. Weaknesses 1. Dependence on innovation of its products In this industry AirAsia is dependence of its innovations. Bear in mind, the near most competitor is close to Malaysia. If the company make a wrong move in its product strategies than customer will go to others that offer more innovative product. 2. Reports of customer complaint Although AirAsia is giving low price of airline ticket but customer complaint to the company is compiling day by day. With flight delays and the complaint are arising and the company needs to tackle to such problem. 4. Confusion among Customers When AirAsia putting flight promotions in the newspaper advertisement, they will be using red color. However, recently Malaysian Airline System – MAS (before the shares acquisition) also using red color in the newspaper advertisement. This in the first place will confuse the customer on which is AirAsia and MAS. C. Opportunities 1. Opportunities in the International Market With rigorous product marketing by the company, AirAsia have high opportunities in the International Market areas. AirAsia have dedicated to continue with cost-efficiency and expansion. 2. Possibility of product expansion To the customer, AirAsia has become a strong brand. AirAsia will not just be number one in size it has become number one in the minds of customers. This is the passion of AirAsia and this has currently become possible as many has switch from flying with MAS and turn to AirAsia. D. Threats 1. Unpredictable Market The market that AirAsia is operating on is also dependent on the situation of the country within. If the people have the ability to fly than the company will survive and gain profit. However if the situation is vice versa than the company will have a problem to sustain it cost and operations 2. High competition in the Asian region. In the region we have other airline that can offer competitive offering to customers. Malaysian Airline System is the nearest one. With the introduction of Fireflyz, MAS is offering similar with AirAsia in terms of low cost flight. Garuda Airways and Thai Airways also can give a good competition with AirAsia. Being successful attracts competition, and AirAsia is working very hard on in order to retain its competitive position. Porter’s Five Force Analysis 1. Industry Rivalry- Moderate With the acquisition of stock in Malaysian Airline System the closest high rivalry has become moderate. 2. Buyers Power – High Customer does not have many options to choose from. The demand for new and updated features and also the markets are increasing 3. Threat of Suppliers- Low ?Hardware and airplane component can easily get. 4. Threat of Entry- Low ?Huge capital requirements ?Strong market strategy required 5. Threat of Substitutes- Low ?Currently the company has become the optional company that people will hop in to fly due to low cost. Porter’s Five Force Apple’s Competitor Analysis We can see if a new player or a new competitor, they must engage head on with AirAisa. To date AirAsia still maintain it low cost flight and it is a though scenario to put lower price compare to AisAsia to attract new customer. ?People will still buy and fly with AirAsia as the company flight ticket is lowest in Malaysia. With this scenario the buyer power to AirAsia is very high. ?Aircraft maintenance part and services can easily get and this would not be a troublesome to the company because the aircraft parts and the expertise such aircraft engineer is easily can be found in Malaysia Conclusion AirAsia focus on really understanding consumer needs and problems. By increasing our consumer insight, they are able to develop new products that solve these needs and problems. To date over half of AirAsia sales are via internet booking and it is steadily rising. To AirAsia philosophy is very clear, before a business can grow, it needs to have its costs under control. It must be cost-efficient and profitable, and it must create value. The company need to do a continues task and this they had to face head on year on year; it is the critical ingredient to operate a successful business. According to AirAsia cost-efficiency, low complexity and profitability are always the cornerstones of building a strong business. While a strong foundation does not guarantee a solid house, it is the only basis upon which to build. Truly AirAsia has become a company that implement the Blue ocean strategy. Reference: 1) airasia. com. my 2) blueoceanstrategy. com/ 3)http://blueoceanstrategy. org/ 4)Ireland R. D. , Hoskisson E. R. Hitt A. M. , (2011) Chapter 7, Strategic Acquisition Restructuring, p. 169, The Management Of Strategy, Concepts Cases, (9th International Edition) South-Western, Canada.

Free Essays on Over And Out

Muscles, axes, water and CPR; all these will be needed to survive a fire, treat injuries or other vital functions. Firefighting is a job that protects the public by rapidly responding to a variety of emergencies in hazardous conditions at irregular hours. Because of the dangerous encounters, it requires organization, and precise teamwork. My interest in this profession is the nature of the work, benefits, and a typical day as a hero. Firefighters are usually the first assistance to an accident, a house fire or simply a 911 call. They are the total package, all services in one emergency unit. Most calls responded to by the fire crew involve some type of medical assistance. All firefighters must be certified as emergency medical technicians. This knowledge comes in handy while busting threw smoked filled buildings or scrambling threw wreckage at an accident. At the scene of a crisis each fighter has a duty assigned to them by a superior officer, whether it would be to position the ladder, connect the hose or to enter the site on foot. All these duties must be done to have success as a team. Firefighters spend most of there time at the fire station performing mandatory labor on equipment or brushing up on their skills. Crews also conduct practice drills, fire inspections, and participating in physical fitness activities. Hours for a firefighter are not like a regular job. Most crews work 50 hours a week, working 24 hours then having 48 hours off. Qualifications to become a firefighter include: written test, test of strength and physical stamina, coordination and agility; and a medical examination that includes drug screening. Applicants can be accepted at the age 18 with a high school education. Workers will then train for several weeks; if successful you will then be assigned to a fire station and start a period of probation. Soon after becoming a firefighter you may obtain higher positions such as an Engineer or a fire captain... Free Essays on Over And Out Free Essays on Over And Out Muscles, axes, water and CPR; all these will be needed to survive a fire, treat injuries or other vital functions. Firefighting is a job that protects the public by rapidly responding to a variety of emergencies in hazardous conditions at irregular hours. Because of the dangerous encounters, it requires organization, and precise teamwork. My interest in this profession is the nature of the work, benefits, and a typical day as a hero. Firefighters are usually the first assistance to an accident, a house fire or simply a 911 call. They are the total package, all services in one emergency unit. Most calls responded to by the fire crew involve some type of medical assistance. All firefighters must be certified as emergency medical technicians. This knowledge comes in handy while busting threw smoked filled buildings or scrambling threw wreckage at an accident. At the scene of a crisis each fighter has a duty assigned to them by a superior officer, whether it would be to position the ladder, connect the hose or to enter the site on foot. All these duties must be done to have success as a team. Firefighters spend most of there time at the fire station performing mandatory labor on equipment or brushing up on their skills. Crews also conduct practice drills, fire inspections, and participating in physical fitness activities. Hours for a firefighter are not like a regular job. Most crews work 50 hours a week, working 24 hours then having 48 hours off. Qualifications to become a firefighter include: written test, test of strength and physical stamina, coordination and agility; and a medical examination that includes drug screening. Applicants can be accepted at the age 18 with a high school education. Workers will then train for several weeks; if successful you will then be assigned to a fire station and start a period of probation. Soon after becoming a firefighter you may obtain higher positions such as an Engineer or a fire captain...

Paths out of homelessness in chicago Research Proposal

Paths out of homelessness in chicago - Research Proposal Example However, there are several issues that shall be faced while reaching to the desired state and respective goals and objectives must be attained in order to tackle these issues effectively. Chicago needs a steadfast plan of action to eliminate homelessness to minimum acceptable levels, deciding on objectives to be achieved, steps to be taken, who shall take the initiative and what population must be targeted in priority. Chicago’s environment Internal Causes Internal Effects External Causes External Effects Severe levels of addiction to alcohol and drugs Affected mental stability and health of the homeless Fall in individuals’ income levels and unemployment in Chicago Homelessness consumes national funding and increases residents’ taxes Social and sexual abuse for children and lack of parental guidance Behavioral problems especially in children Adverse local housing market conditions making it unaffordable for Chicago masses Homeless people engage in criminal activ ities thereby harming others Family frictions eventually causing parents to turn children out of home Loss of community connectedness and social life Racial, status, social and other demographic differences between Chicago residents Cleanliness cannot be ensured causing health and hygiene related issues in Chicago (Fertig and Reingold, 2007) SWOT Analysis Strengths: Availability of surplus community resources adequate to cater the homeless in Chicago; presence of performance management systems with authorities of the Chicago government to collect information about homeless, measure statistics and prioritize people in order of need for aid; and strong relations and ties with outside countries and other American states shall enable it to bring in foreign aid support for the homeless in crucial times of need. Weaknesses: Lack of political will to bring about improvements and eliminate homelessness at state level for Chicago; inadequacy of community support from other Chicago residents to help the poor and homeless since the busy lives racing for money don’t allow them enough time and sympathy for others; and large size of this state with only a limited amount of funding makes it an extremely difficult job for government to operate smoothly, not only satisfying its abiding taxpayers but also managing to save surplus for the homeless. Opportunities: Chicago has a severe educational and illiteracy problem and this area has lot of room for improvement and therefore government should capitalize here to create better employment opportunities; Chicago needs foreign funding to accommodate its overpopulated region and therefore it should work efficiently and effectively in industrial areas to manufacture goods and services that attract foreign funding and investments; and the government should join international bodies that exist for these purposes only and should participate actively in grooming homeless slums of Chicago. Threats: Denial of help from foreign econo mies and international charitable bodies working for these causes; political pressures for own benefits might eventually stifle this cause; and lack of housing schemes available for the homeless due to full accommodation. Vision of path out of homelessness in Chicago Chicago shall become homeless-free through community engagement, creating unlimited employment opportunities, development of housing scheme

THREAT ANALYSIS Essay Example | Topics and Well Written Essays - 750 words

THREAT ANALYSIS - Essay Example Firstly, the process requires a source of the integral fissionable explosive that is in the right amounts and quality; also, it requires a terrorist with the knowledge of the science and technical works for execution. With a person, that has ample knowledge in the field, fabrication of the nuclear weapon is possible depending with the materials acquired and the target location of the terrorists. After the manufacturing, the complex and last parts involve successfully delivering the weapon to the target location and detonating the explosive. In these occasions, the terrorists need to be knowledgeable about the security policies in the target location and come up with plans of transporting the weapon without causing alarm. Without people that are conversant enough, the terrorist attacks fail due to complications such lack of communication and network blocks i.e.in the Iranian infiltration in 2012, the saboteurs did not succeed because the threat was identified early enough, and the aut horities had possible suspects . Definitely, the terrorists should be conservative and willing to risk or lose their lives like the common suicide bombers, in order for the attacks to succeed; furthermore, the people detonating the weapons should avoid accidents such as spontaneous ignition or early detonation. Today, there are only a limited number of terrorists groups with the capabilities of making successful nuclear weapon attacks. This is due to the lack of resources and advanced security in nuclear facilities. Al Qaeda and Al Shabab are today’s popular terrorist groups that have managed to conduct attacks in parts of the world with complex tactics. Al Qaeda is very resourceful as it divides into two groups based in Yemen and the core in Pakistan (Jonas &Swift 2008). Moreover, it has resourceful organizations and other terrorist groups like Al Shabab as its associates; typically, this

Operations, Logistics and Supply Chain Management Essay Example for Free

Operations, Logistics and Supply Chain Management Essay 1) Select a technology from 1850 to the present. Describe how it has affected productivity A technology that comes to mind is server virtualization. We use them every day in the government as we work toward going green, lower cost, increasing productivity. Since the migration to the virtual servers we were able to cut paper files by  ¾. We use a digital contract file now instead of a 6 pile folder with hundreds of page. Another reason the army has choosing to go this way is so it can spread the cost of maintenance and repair across several customers with shared servers. This results in a lower price per base. Then there is the Virtual conference, which saves millions of dollar. Now you’re asking how this affect productivity does well with virtual contract files any base has access to them with save on efficiencies, be abilities to collaborate with like minds to gain more knowledge, also to form comradely. 2)Identify the transformation that takes place in a restaurant. In a restaurant you are buying a meal but also the environment and the service. In many cases the value of inputs is measured in financial terms, which is say that organizations aim to make a profit like the Hard Rock Cafà ©. To increase efficiency managers are always seeking ways of producing more with the same level of inputs or producing the same amount with fewer inputs. Some ways to improve the productivity in the service-sector are changing working practices, investing in new technology like the ERP, motivating and inspiring staff more effectively and changing the way items are produced (Heizer Render, 2005). With the use of ERP restaurants  wastage should be reduced at all stages of the production process. It includes Just in Time production in which items are produced to order rather than in advance (Heizer Render, 2005). Lean production also includes a technique known as kaizen which aims to use the knowledge of employees to find ways of continuously improving the way t hings are done (Heizer Render, 2005). Manages are continually reviewing what they provide better. Given ongoing changes in the competitive environment with new competitors, new demands and new technologies adding value is a dynamic process. Managers need to be looking constantly at the business environment to identify changes that could be of value to them or could possibly harm them. Interestingly any change will have different effects on different organizations. (3) The computer – especially the PC – is believed to be responsible for much of the increased productivity in the 1990s. What do think will be the â€Å"next big thing† to have a major impact on national and global productivity? The â€Å"next big thing† that will have a major impact on the national and global productivity is the advancements in wireless technology. In today’s time there are millions of mobile professionals worldwide due to the major strides that the wireless community has taken. Organizations use wireless technologies to solve every day problems and create an advantage over their companion. Using wireless technologies help them work more productively, by having better customer satisfaction, which means an increase of sales. Organization is finding that wireless has provided more flexibility to configure an office and can improve both the productivity and the moral in the work place. New standards based technologies offer improved methods to authenticate and better secure devices, helping to ensure that only authorized users can gain access to these networks. Which, I see firsthand every day working in a government agency our black berries have CAC reads sled which read our cre dentials before we can view emails. The widespread reliance on networking in business as well as the growth of the internet and online services is strong testimonies to the benefits of data and resources (Wireless Technology). Wireless solutions have advances these benefits by allowing users to access shared information, emails, and different  applications without the constraints of the wired connection. Wireless technologies have also allowed network managers to set up or add to the networks without installing or removing wires. A wireless solution offers productivity, convenience and overall cost saving then the traditional wired networks (Wireless Technology). (4) What is the role of the World Trade Organization (WTO)? Do you see it as primarily good or bad for the U.S? The role of the World Trade Organization (WTO) is to oversee trade agreements including a wide range of goods and services trade and supervises all government practices that are directly related to trade, such as tariffs, subsidies, government procurement, and trade-related intellectual property rights (wto.org, 2011). Here are some reasons why the WTO isn’t good for the USA. The WTO acts as the legislature, the executive and the judiciary in matters of world trade. The WTO allows countries to sue each other. This has been primarily used by the wealthy countries to push around the smaller, less developed nations. Under the WTO, the monolithic corporations who benefit the most from free trade can easily push around the smallest and least developed nations. Under the globalized system of free trade we are all living under, all wealth is slowly but surely being transferred into the hands of the very wealthy while the rest of us are left standing around trying to figure out how th e game was rigged. The WTO forces the United States to open its doors to unsafe products. Under the WTO, labor has become a global commodity (Globalism Destroys) (5) Identify one discipline and one technology that you think will contribute in a major way to the future development of OM and describe why they will contribute According to the course text, Operations Management (OM) is described as the set of activities that creates value in the form of goods and services by transforming inputs into outputs. (Heizer Render, 2005) OM is also a discipline that has applications in several industries including services and manufacturing. The discipline and technology I believe that will  contribute in a major way to the future development of OM is Supply-Chain Management and advances in process technologies. Advances in these areas will ease transactions between businesses thereby facilitating sustaining engineering and improvement for Operations and Management. One way is by using Radio Frequency Identification Device (RFID) as wireless systems that allow a device to read information contained in a wireless device or tag from a distance without making a physical contact or requiring a line of sight between the two(GAO,2005). RFID provides a method to transmit and receive data from one point to another. RFI D is an automatic identification method relying on storing and remotely retrieving data using devices called RFID tags or transponders. Reference Heizer, J., Render, B. (2005). Operations Management. In J. Heizer, B. Render, Operations Management (pp. 212-213). Upper Saddle River: Pearson Prentice Hall. wto.org. (2012, Nov 25). Retrieved 25 November 20121, from World Trade Organization: http://www.wto.org/english/thewto_e/whatis_e/inbrief_e/inbr00_e Globalism Destroys America: 10 Reasons Why The World Trade Organization Is Bad For The United States Economy, Posted By admin On September 7, 2010 @ 3:09 am In Money Watch | Comments Disabled OM ForumThe Best Things in Life Were Free:On the Technology of Transactions,( 2012, Nov 25), Paul Zipkin ([emailprotected]) GAO, 2005, (2012, Nov 25). http://www.gaorfid.com/ Wireless Technology rev 3, (2012 Nov 28). h20331.www2.hp.com/Hpsub/downloads/Wireless_Technology.pdf

John Steinbecks East of Eden: Modern Biblical Story of Cain and Abel E

John Steinbeck's East of Eden: Modern Biblical Story of Cain and Abel " And Cain talked with Abel his brother: and it came to pass, when they were in the field, that Cain rose up against Abel his brother and slew him. And the Lord said unto Cain, ' Where is Abel thy brother?' And he said, ' I know not. Am I my brother's keeper?' And he said, ' What hast thou done? The voice of thy brother's blood crieth unto me from the ground. And now thou art cursed from the earth, which hath opened her mouth to receive thy brother's blood from thy hand. When thou tillest the ground it shall not henceforth yield unto thee her strength; a fugitive and vagabond shalt thou be in the earth.' And Cain said unto the Lord, ' My punishment is greater than I can bear. Behold, thou hast driven me out this day from the face of the earth, and from thy face shall I be hid. And I shall be a fugitive and a vagabond in the earth" (Genesis 4:8-1, KJV). The story of Cain and Abel is probably one of the most violent and unsettling stories of the Bible. It is probably the most unsettling because it tells the truth about mankind. Rejection is the one thing that all of mankind fears, and when one is rejected anger follows. With anger comes the need to commit a crime of revenge, and with this crime comes guilt. Almost everyone has experienced this in some way. East of Eden (1952) by John Steinbeck is a modern retelling of the biblical tragedy of Cain and Abel. The story is reenacted through the lives of two generations of the Trask family. Cyrus Trask, the patriarch of the family and his two sons Adam and Charles live on a farm in Conneticut. Charles cries out in anguish for his father's love, but his father ignores his cries and loves Adam best... ...il and do goodness. John Steinbeck writes, " We have only one story. All novels, all poetry, are built on the never-ending contest in ourselves of good and evil. And it occurs to me that evil must constantly respawn, while good, is immortal. Vice has always a new fresh young face, while virtue is venerable as nothing else in the world is" (415). In East of Eden, John Steinbeck creates this world of good and evil. All of the characters are faced with good and evil, and only one is able to triumph over evil. Cal is the representation of what everyone can be. It is possible for everyone to overcome evil if he or she decides to destroy the evil within his or her soul. WORKS CITED Steinbeck, John. Penguin Twentieth-Century Classics: East of Eden. New York: Penguin Books USA Inc., 1992. The Bible. King James Version. World Bible Publishers, Inc.

AP WORLD renaissance crash course

How does John Green define the Renaissance? It was an effloresce of arts. 3. Where do we commonly see the classical influences visually expressed in the Renaissance? The renaissance saw the rebirth of European culture after the dark ages and rushed in the modern are of secularism, rationality, and individualism. 4. Why are the scholars who worked with ancient Greek and Roman texts called humanists? What misconception has this name led to, and how is that misconception debunked by John Green? Because it implied that they were concerned with humans ether than the religious world.This led to the assumption that Renaissance writers, artists, and scholars were secretly not religious, but they actually were studying the humanities. 5. Which dates are most commonly associated with the Renaissance? Why do we not have a specific series of dates, or beginning and ending point? 1 5th and 16th century. We don't have specific dates because they weren't physically written down. 6. Why specifically , did Italy become the center of the Renaissance? Money 7. How and why did the Venetians become so rich? They exported textiles to the ottomans.They were expert sailors and shipbuilders, and merchants. They figured out ways to trade with Islamic empires which included the biggest economic power in the region, the ottomans. 8. Why were Florentine textiles so valuable? What were the two ways they acquired the meaner to make these textiles so valuable (be specific). The color remained vibrant Dyed with a chemical called alum Italians needed the alum but could only get it from the ottomans 9. In what way did the Islamic world contribute to the Renaissance? (Include specifics)The Muslim world was the source of many of the writings that the renaissance scholars studied. 10. Why is Copernicus so cool? What did he do? Because he was a lawyer and a doctor and could speak 4 different languages, he also discovered that the earth was not in the center of the universe. 1 1 . Why does John Green say the Renaissance didn't really happen? Most people didn't know about the renaissance because its art and learning affected only a sliver of the European population. Also the life expectancy went down in many areas of European during the renaissance.